| Idea Name: |
SocialMedia GeoMarketing |
| Slogan: |
Manage and optimize your ad-campaigns. |
| Supervisor Name: |
Dr Ali Tahir |
| Supervisor Designation: |
Assistant Professor |
| Supervisor School: |
IGIS - SCEE |
| Supervisor Department: |
Institute of Geographical Information systems |
| Contact number: |
03225020145 |
| Email ID: |
[email protected] |
| Abstract: |
| It is a digital marketing platform in which GIS is implemented. It aims for efficient management of ads through the optimized location using machine learning models. It aims to save time and cost. |
| What is the unmet need in society that your idea will fulfill ? |
| People seek the following needs for their business and our platform will help by giving optimized location and group of interested people only.
Business promotion with an efficient management system of the ads.
Higher Sales by targeting interested people to buy the products. It saves time & cost. |
| Who needs it ? How many would benefit ? |
| People or Companies who want to make an online presence of their business in this covid situation can take benefit from this platform. In fact, our platform will work to manage the companies ads campaigns efficiently by giving them an optimal location for their ads in order to grow faster. |
| How will the solution works |
| Two aspects, one managing ad campaigns on social media sites & other is providing best location for specific category.
We will incorporate marketing APIs of social sites & allow our clients to create and manage all ad campaigns and pay through our platform using stripe API & for best location we will train Machine Learning model with data of social sites users having their interests,gender,age and locations they have seen complete ads of specific category. Our model will map interested people |
| Who are your competitors ? How is your solution different |
| Digital Marketing agencies are our competitors. Our platform will help every company to use targeted approach for their specific product category and manage and get insights about ad campaigns all through our platform. So, this will be automating most of things. |
| Status: |
new |
| Entry Date & Time: |
2021-12-15 (1754) |
