| Idea Name: |
Smart Advertisement |
| Slogan: |
Say 'No' to Billboards |
| Supervisor Name: |
Mr. Junaid Aziz Khan |
| Supervisor Designation: |
Lecturer |
| Supervisor School: |
IGIS - SCEE |
| Supervisor Department: |
IGIS |
| Contact number: |
03453587770 |
| Email ID: |
[email protected] |
| Abstract: |
| The project is focused on dynamic and smart advertising. An advertisement will be strategically placed in front of
customers around malls, high traffic venues and events on a customized device mounted on a carrier/vehicle creating the chance to reach a highly captive audience. Affordability factor will be incorporated to maximize the sale of products. |
| What is the unmet need in society that your idea will fulfill ? |
| Our project is aimed in accordance with the government incentive of a “Digital Pakistan”. Our project can
ensure dynamic, eco-friendly and smart target-centred advertisement. |
| Who needs it ? How many would benefit ? |
| Businesses that are unable to promote their products to those users/particular areas where they are really needed.
The people who are exposed to the advertisements they might be interested in. The public is exposed to the products it can actually afford. The carriers can benefit financially. |
| How will the solution works |
| A customized device will be created using core programmed raspberry pi, LCD and GPS as the main components. Machine Learning and GIS libraries will be used to design it such that it reads the GPS coordinates and changes the advertisements on the basis of the preferences of the customers in that area. The advertisements will be displayed on the LCD which will be mounted on a carrier/vehicle. |
| Who are your competitors ? How is your solution different |
| This idea is unique and no such competitors can be found in the market. |
| Status: |
new |
| Entry Date & Time: |
2021-12-22 (1244) |
