| Idea Name: |
Smart Superstore |
| Slogan: |
Smart shopping and smart marketing |
| Supervisor Name: |
Ahsan Shahzad |
| Supervisor Designation: |
Assistant Professor |
| Supervisor School: |
CEME |
| Supervisor Department: |
Department of Computer and Software Engineering |
| Contact number: |
03185055986 |
| Email ID: |
[email protected] |
| Abstract: |
| We aim to develop a smart superstore guidance and marketing system that includes an Android app for customers and a Web app for retailers using BLE Beacons. |
| What is the unmet need in society that your idea will fulfill ? |
| The system will provide proximity or nearness based product advertisements (discount offers/product specifications etc.) on user’s cell phone along with the location of desired product. Thus, improving the customer experience and introducing an efficient way of marketing . |
| Who needs it ? How many would benefit ? |
| The application will be helpful for every shopping lover for a better experience. The retailers and manufacturers of different items will be benefiting through reduced manpower and marketing of their products respectively. |
| How will the solution works |
| The system will work by using signals transmitted by BLE beacons. The application on device will continuously scan the nearby Beacons and will display the reliable information and offers on app through web server managed by retailer. The application will also search the product entered by customer and will display the path to that product. |
| Who are your competitors ? How is your solution different |
| There is no such system deployed in Pakistan yet. Thus, there are no competitors. |
| Status: |
new |
| Entry Date & Time: |
2021-12-15 (1517) |
