Idea - FICS


Team and Contact Details

Student Name School Degree Year Email

Inter School Idea ? Yes
Do you need expertises from another area: Yes
If Yes please provide details of expertises you need: website developer

Idea Details

Idea Name: E-commerce
Slogan: at ease with us
Supervisor Name: Dr Ayesha Abrar
Supervisor Designation: Asistant Professor
Supervisor School: NUST business school
Supervisor Department: Business school
Contact number: +92-51-90853207
Email ID:
    Ease is a E-commerce platform aimed to integrate the one of the biggest industry in Pakistan-the textile industry. The aim is increase profit by providing ease and access of business transactions.
What is the unmet need in society that your idea will fulfill ?
    The covid-19 pandemic has disrupted business scenery and called for improvement of business models to stay competitive. The supply chain disruption and increased presence of businesses online call for more strategy and embracing new ways of doing business.
Who needs it ? How many would benefit ?
   Our business strategy can cut cross over manufacturing industries. Leading to profitability that will improve Market share and hence GDP and ultimately translate into developing communities.
How will the solution works
    The model to be used is the Droppshiping model at a business to business level. We aim to leverage the textile industry
Who are your competitors ? How is your solution different
    The competitors include Daraz in Pakistan. the difference in the value preposition is that the platform will be owned by Pakistan and deliver Pakistan products, at a business to business level Internationally.Ecommerce is the future and entering an untapped niche in the industry entails big regards.
Status: new
Entry Date & Time: 2020-12-19 (0752)