Idea - FICS


Team and Contact Details

Student Name School Degree Year Email
Annosha Anum
Syed Sohaib Ahmad
Mohammad Ali

Inter School Idea ? Yes
Do you need expertises from another area: Yes
If Yes please provide details of expertises you need: Operations

Idea Details

Idea Name: Mygiene
Slogan: Your hygiene guide- products platform
Supervisor Name: Sadaf Taymoor
Supervisor Designation: Former Lecturer Marketing
Supervisor School: NUST Business School
Supervisor Department: Department of International Business and Marketing
Contact number: 92 331 9895949
Email ID:
    Information regarding the menstrual knowledge and practices of Pakistani girls is sparse and Mygiene allows girls to access hygiene kits for progressive workflow.
What is the unmet need in society that your idea will fulfill ?
    The ultimate goal is to generate a self-sustainable model where females with no sanitary facilities available on spot can be positively impacted.
Who needs it ? How many would benefit ?
   Females are the target market of Project Mygiene, who need access to it on spot, with initial impact figure of 200 females in offices, schools, and marketplaces.
How will the solution works
    The business will start with a water fall model, allowing us to walk through the initial stages for developing the niche market. Mediums: App and Website Business: Sourcing market compatible sanitary material from retail stores and directly through factories for on-spot availability in female restrooms for usage. Charging a minimal fee per hygiene kit to provide on time aid and assistance in tough days.
Who are your competitors ? How is your solution different
    The competitors includes Girlythings in Pakistan, which usually follow an ecommerce model and deliver on spot, whereas our application follows a geotracking point for hygiene kits alongside a wending machine mode, that provides the supplies in community washrooms.
Status: new
Entry Date & Time: 2020-12-17 (0511)