Idea Name: |
Mygiene |
Slogan: |
Your hygiene guide- products platform |
Supervisor Name: |
Sadaf Taymoor |
Supervisor Designation: |
Former Lecturer Marketing |
Supervisor School: |
NUST Business School |
Supervisor Department: |
Department of International Business and Marketing |
Contact number: |
92 331 9895949 |
Email ID: |
[email protected] |
Abstract: |
Information regarding the menstrual knowledge and practices of Pakistani girls is sparse and Mygiene allows girls to access hygiene kits for progressive workflow. |
What is the unmet need in society that your idea will fulfill ? |
The ultimate goal is to generate a self-sustainable model where females with no sanitary facilities available on spot can be positively impacted. |
Who needs it ? How many would benefit ? |
Females are the target market of Project Mygiene, who need access to it on spot, with initial impact figure of 200 females in offices, schools, and marketplaces. |
How will the solution works |
The business will start with a water fall model, allowing us to walk through the initial stages for developing the niche market.
Mediums: App and Website
Business: Sourcing market compatible sanitary material from retail stores and directly through factories for on-spot availability in female restrooms for usage. Charging a minimal fee per hygiene kit to provide on time aid and assistance in tough days.
|
Who are your competitors ? How is your solution different |
The competitors includes Girlythings in Pakistan, which usually follow an ecommerce model and deliver on spot, whereas our application follows a geotracking point for hygiene kits alongside a wending machine mode, that provides the supplies in community washrooms. |
Status: |
new |
Entry Date & Time: |
2020-12-17 (0511) |