Idea Name: |
LEAP |
Slogan: |
Be more than you are |
Supervisor Name: |
Saad Al-Marwat |
Supervisor Designation: |
HOD Finance |
Supervisor School: |
NBS |
Supervisor Department: |
Finance |
Contact number: |
0519085315 |
Email ID: |
[email protected] |
Abstract: |
Pakistan has over 350,000 people with disabilities, people who are denied the right to earn a respectable living, and thereby to have a life of dignity and happiness, moreover, Pakistan has a lack of a competitive brand in the sports apparel market, we intend to build an indigenous sports brand driven by the disabled, and leverage a portion of the profits to work for the welfare of the disabled. |
What is the unmet need in society that your idea will fulfill ? |
1. Lack of employment opportunities and inclusion for the disabled2. Lack of an indigenous sports apparel and equipment brand to compete with the disabled |
Who needs it ? How many would benefit ? |
1. The disabled (crippled, blind, mutes/deafs etc.). 350,000+ in number.2. The sports playing youth of Pakistan who currently buys either low quality/unbranded or expensive imported brands of sports wear. |
How will the solution works |
Through specially modified machines/setups we intend to include the disabled in our workforce.Through thorough trainings.Through manufacturing of specialised prosthetics for the workers to aid them in carrying out the operations. |
Who are your competitors ? How is your solution different |
Nike, Adidas, Puma, Reebok, local unbranded and small branded players.Our solution is different because of the powerful brand value which would entail the buyer contributing their money for a cause of aiding the uplifting of the disabled who have been ignored for far too long. nusaslot |
Status: |
new |
Entry Date & Time: |
2022-12-31 (0802) |